This is part two in our series, Organizing a Charity Fundraising Team for Athletic Events. Check out last week’s post on Selecting an Event.
Now that you have an event – or events! – in mind for your charity fundraising team, you’re ready to start recruiting team members. Recruiting team members is a critical step because your team members will become ambassadors for your charity and will raise money as well as spread awareness about your cause. Follow these steps to build your team.
Recruiting Team Members
There are many ways to recruit team members. As you get started, make sure you put together a plan and decide which ideas you will focus on. Ideally, your final plan should include elements of all of these suggestions.
Fundraising Page on your Website
Add a fundraising page to your website. This piece is key because other promotions you run can link back to here. The content will vary based on which event or events you decide to do. Hype it up and put on your salesperson hat when you design this page. You need to get people excited to join your team and participate in the event. Here’s the key information to include:
- A link to join the team!
- Information on the event (sport, distance(s), location, date, etc.)
- Benefits to the athletes
Social Media Promotions
Make social media posts on Facebook, Twitter, Instagram, etc encouraging people to join your fundraising team. Provide a link back to the fundraising page on your website where the athletes can get more detail. The social media post itself should be short and to the point. The goal is to get people’s attention and peak their interest enough to get them to click the link back to your website where they can join the team. Once there, they can find out more and join the team!
Make sure you tag the event on your posts. This will help reach a larger audience. Then if you can get the event to like, share, retweet, etc. you will have a better time recruiting team members. Talk to the event coordinators about this prior to making your posts and ask them for their assistance. Even if you don’t have a formal partnership in place, the event coordinators may help you promote your team because it is also getting more people to participate in their event.
In your monthly newsletter, include an article about joining your fundraising team. The content should be similar to the content on the fundraising page on your website. Again, make sure you provide a link to join your team.
Joint promotions with the event
If you partner with an event, you can utilize the event’s resources to help recruit team members. This is especially powerful if the event sells out and reserves registration spots for your charity team.
Work with the event coordinators to make sure they promote joining your fundraising team through their website, social media outlets, and newsletters. Be specific when you set up the partnership. You should include in the contract details on the content that they are responsible for sharing and the number of social media posts and newsletters that they are required to make to help promote joining your fundraising team.
Word of Mouth
Last but not least, talk about the fundraising team at every opportunity you get! Encourage your team members to do the same and recruit their friends. Look for people that are active or interested in participating in athletic events and encourage them to bring larger meaning to their training by fundraising for your charity. Remember, you don’t have to be a world-class athlete to join a charity fundraising team. People of all shapes, sizes, ages, and ability levels participate in events like marathons, bike rides, and triathlons. In fact, sometimes the people that look least like they could run a marathon are the ones that end up being the best fundraisers.
Notice that in each of the above ideas, we recommend including a link to join the team. Before you publish any of this information, you need to design a workflow that incorporates each of these steps: joining the team, registering for the event, and starting the fundraiser. The best way to do this depends on which event you decided on. Above all else, remember you want to make this as easy as possible for the team members. If you make the sign up workflow overly complicated, you will lose good people.
Join the team
The first step the team members need to take is expressing interest to you in joining the team. This may be as easy as an online form or an email that gets sent to your team coordinator. Make sure get the team member’s name and contact info.
Once the team coordinator gets the name and contact info from team members, the team coordinator can send each team member information on how to register for the event and start their fundraisers.
Register for the event
This is typically done on the event’s website. Depending on your partnership with the event, that might change slightly. If you partnered with the event to get discounted or free entries, work with them to determine the best way to get your team members registered.
Start your fundraiser
Frundraise makes it easy to share a link with your team members so that they can start their fundraisers.
If you picked a specific event for the team, your charity can be featured on the Frundraise event page as a charity partner. Share the event page on Frundraise with team members because it has a button to easily start a fundraiser for your charity at that event.
If you leave it up to the athlete to pick the event, share your charity profile page on Frundraise with your team members. The charity profile page on Frundraise has a button to start a fundraiser for your charity and allows the athletes to pick their own event.
You should have some good ideas for how to recruit your team members now. Remember, this is a sales process. Your goal is to get people excited to join your team and be a part of a great cause while participating in a fun event.
Check back next week for part 3 in our series, Gathering Sponsors.
If your charity is in Colorado like we are, you can attend our training session with the Colorado Nonprofit Association starting in January. Follow us on Facebook or sign up for our newsletter to find out more information about the training session.